About Matt Sweet

Matthew Sweet is a 30 something webmaster and internet strategist living on the Gold Coast with his awesome astrophysicist wife. He loves optimised user experiences on the web and helping businesses optimise their websites for speed, user experience and conversions.

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Finally… Google Apps is no longer a second class citizen

Google is now adding support for Picasa, Google Reader, AdWords, News, Finance, and other products for Google Apps.

This is a good move on Googles part. It’s been a long bug-bear of mind to keep an apps account, gmail account and google account for all my services. I just hope I can roll my existing google account into my google apps account withoout too many hassles.

Continue reading via TechCrunch


The Apple tablet will not be an eBook reader?

Will it come with a complimentary vial of eye drops?

I have no doubt that Apple will soon release a revolutionary new product that will change the way we interact with friends and family online. I believe this device will be the primary way that you interface with social media outlets. It will have a wonderful colour touch screen with a revolutionary new interface that will take your social media to another level – Apple might even throw in an RSS reader that “changes everything”. Continue reading “The Apple tablet will not be an eBook reader?” »

Why I will be driving at 95 kmph in 100 kmph zones on Queensland roads

I’m annoyed right now at the Queensland Governments policy of enforcing speed limits. They are currently trialing digital cameras with no margin of error.

This means that you will no longer be booked at 67Km p/h on Queensland roads in a 60 zone, you will be booked at 61Km p/h.

I’m not looking for an excuse to speed. As a sensible driver over the last 15 years I have had not one speeding ticket. I am, shall we call it, a “sedate” driver. I take driving very calmly and see driving as a journey, not a destination.

I really enjoy it. Continue reading “Why I will be driving at 95 kmph in 100 kmph zones on Queensland roads” »

My “issues” with Australian marsupials

We have a possum infestation here – 4 or 5 possums have made their home on our roof at night… our roof has been dubbed “Possum Highway” so over the last month or so I haven’t had a single decent night of sleep!

They wander around up there at all hours – padding back and forth and indulging in the odd “Possum Fight”.

Until a few days ago I was usually awoken by a heavy “thunk” as a possum throws itself mightily from a nearby tree branch… the entire tree is now gone… I chopped it down in desperation. Actually “Chopped” might not be the correct way of putting it… I lept “mightily” from the roof onto the tree and snapped it in half. Dad was watching me do this and thought it was hilarious.

So I’m about ready to strangle them!

An hour ago I chain sawed another branch down on the other side of the house in an effort to reduce access points onto our roof… I hope tonight will yield some success in this endeavour!

Recent google searches on Whirlpool.net.au

I managed to find this interesting page on the Whirlpool.net.au forum.

Interestingly enough it popped up in a google search!

I would say it’s a page one of the developers stuck up as a helpful way of showing what visitors have searched for on google over the last 2 minutes.

There are literally hundreds of search phrases and the corresponding page link.

I’m not sure if they intended the page to be indexed by google, a simple noindex meta tag would fix that.

Here it is:

http://whirlpool.net.au/stats-google.cfm
(Note: This link no longer works)

 

A couple of websites I have recently built

I have recently been building a few websites for clients, some projects have been fairly involved, and others have been pretty simple to get up and running. Here is a list of the latest ones from the last few weeks:

They have been fun to setup, the first project took around 12 – 14 hours to complete, the second site (much simpler) took approximately 3.5 hours to build.

Facebook Lite… What is it?

I just got an invite “selected” to try out Facebook Lite!

I have know idea what it is, the link redirects me back to the regular version.

I have a few thoughts about it though:

  • It’s Facebook’s answer to Twitter
  • It integrates into their recent acquisition of Friendfeed
  • It makes it easy to “broadcast” parts of your Facebook profile and feed on the public Internet

I don’t know how close I am, I will have to find out more!


How to calculate your web design freelance hourly rate

I just found a very interesting freelance hourly rate calculator on Freelance Switch.

It got me thinking, how much is someone’s time worth each hour?

This particular hourly rate calculator (yes, it’s free) bases it around living and business expenses, it’s so simple and straight forward that I had a calculation figured out in minutes, and here is the funny thing… It calculated my exact hourly rate for all the web design and development work I bill out to clients!

The more I think about it the more sense it makes; your standard of living dictates your hourly rate. But what other factors have an effect on hourly rate that are not covered in the calculator? Education and experience come to mind, as well as deliverability and time management skills, just because your expectations for a certain standard of living are set, that does not mean you will generate income at that level.

That being said, here are a few words of encouragement:

  • If you set good boundaries for yourself in your working day, focus on generating sales and streamline your admin, the sky is the limit.
  • If you have a great idea that solves someone’s problem, preferably the “problem of many”, then the sky is the limit!
  • If your passionate about your niche and focus on your core, optimising a few key elements that make you stand out from the crowd and show your “point of difference”… then the sky is the limit!

There is no limit to what you can do or achieve!

Oh, and here is the calculator I was telling you about:

Freelance Hourly Rate Calculator